Developed by: Litmus
Support Email: hello@litmus.com
About Litmus
Litmus empowers you to put email first, collaborate better, and increase conversions. We make it easy for email teams to build, personalize, test, review, and analyze emails effectively so they can make every send count.
With Litmus you can preview your emails across 100+ email clients, apps, and devices to ensure an on-brand, error-free subscriber experience. Plus you can optimize and personalize for every subscriber and every inbox.
“Litmus has been essential to optimizing our entire email workflow. We are able to test emails—including those with dynamic content—as we build in Salesforce Marketing Cloud. We automate email testing to catch and fix any issues that could result in a poor subscriber experience, collaborate on review and approvals faster and easier than ever, and gain the insights we need to understand how our campaigns perform and how we can tailor our communications to the needs of our B2B and B2C audience."
Media
Use cases
- Catch costly email errors before you send
Litmus email testing helps you identify and fix issues that could prevent your email from reaching the inbox so that every email results in an exceptional customer experience. Litmus Tests automate the manual process of QA-ing emails so you can see what your email looks like on 100+ apps and devices, analyze subject lines, verify links, email load time, and more. Plus, Litmus lets you scan your emails across key spam filters to identify and resolve deliverability issues before you send.
- Email creation made easy for all
Litmus enables flexible, intuitive email creation so you can scale email efforts and drive innovation. Developers can use the HTML Code Editor to build emails and templates from scratch, and email stakeholders can use the intuitive drag-and-drop Visual Editor to quickly create on-brand, error-free emails—without needing to code.
- Streamline the email review and approval process
Improve collaboration with a single, centralized tool for providing email feedback and approvals. Litmus makes it easy for stakeholders to discuss edits and suggestions directly on an email design image file, animated GIF, or coded HTML draft, helping marketers reduce their email review cycles by 50% and get more email campaigns to market, faster.
- Get email insight into the engagement metrics that matter most
Litmus cuts through the clutter. We’ll help you extract the right insights so you can understand, at a glance, what’s most likely to move the needle. You can see how long someone spends with your message—and even if they printed or forwarded it—and easily share these insights with your team to make more informed decisions. From segmentation to personalization, it’s never been easier to determine what will make your emails more effective.
- Protect your emails, and your brand with Email Guardian
Yesterday’s perfectly tested email is not guaranteed to be error-free today Email clients change all the time, without notice, and each change puts your emails and templates at risk of breaking and resulting in a poor subscriber experience. Litmus Email Guardian is the only solution in the market that proactively watches over your emails, alerting you when an unexpected change occurs.
- Create personalized emails that convert with Litmus Personalize
Automate and scale the creation of truly individualized emails to boost loyalty and drive revenue. Litmus Personalize makes personalization possible for all. Whether you’re just starting out on your email personalization journey or a seasoned pro, we have you covered.