Zeta Global

Zeta's solution encompasses patented software and AI, a proprietary data cloud, and omnichannel activation via the unique all-in-one Zeta Marketing Platform (ZMP) that empowers marketers with the ability to make complex marketing tasks simple. We have been recognized by Forrester’s Now Tech CDP report as one of only five global CDPs and in three consecutive Forrester Email Marketing Service Provider Waves, the most recent release being Q3, 2024, as the market leader, with the strongest overall current offering score. Additionally, the ZMP has been certified by the CDP Institute as a "Real CDP," the most advanced level, with perfect scores across all evaluation criteria.

Shaw/Scott's expertise in data, orchestration and personalization help boost the capabilities of the ZMP platform and accelerate the time to value expediently. Shaw/Scott's can help with Zeta implementations, data management, omnichannel journeys and custom reporting all within the ZMP platform.